Are you looking for tips on how to create SEO friendly websites? In that case, you have come to the right place!
You may not be aware of the fact that focussing only on design elements such as streaming audio, stunning images, flash movies etc. might appear attractive on the surface but damages your business prospects as it is detractive when it comes to search engine rankings.
Some shocking facts:
- 1. 24% of website designers do not have an idea of what SEO is!
- 2. 10% of website designers believe that SEO is not their business
You would surely want your website to attract a large number of visitors (unique and repeated). With the latest Google Panda and Penguin updates, your website would be awarded a higher ranking in case you get repeat visitors. Let us have a quick look at 3 important tips which one should keep in mind while designing an SEO friendly website:
Building Quality Back Links:
Gone are those days when you could build thousands of low quality back links pointing to your website and achieve a higher rank in the search engines! Currently, you need to focus on getting ‘contextual’ back links from relevant websites (websites which are an authority in your niche). Such back links are indeed hard to get but extremely powerful as it sends a clear signal to the automated search engine ‘web spiders’ that the content of your website is considered relevant by other authority websites. You need to contact the respective webmaster and seek his permission to post a quality article at his/her website with a ‘contextual’ back link pointing back to your website. Keep in mind that less than 10% of the webmasters might accept this idea. Getting even a handful of such back links would be more powerful than 100’s and 1000’s of low quality back links.
You can also build back links through methods such as leaving or submitting your content to Digg, signature in forums, submitting articles at Ezine Articles, blog commenting, press releases etc. Each of these techniques is very powerful provided you execute them in the right manner.
You should not be expecting results overnight. It is important to be patient and build back links on a daily basis even if you do not see results right away. Remember that the best SEO experts understand the value of doing boring, monotonous and repetitive work on a daily basis! You also need to keep in mind of getting your back links indexed while building the same.
Is the content of your website covering the entire topic? The answer should be in the affirmative. You may choose to write a product review which would surely attract a large a large number of visitors. But the problem is, after some time the hype dies down so does the traffic. Thus, you should always strive for writing timeless original content. Such kind of content is always relevant to people seeking high quality information. Timeless content will continually be linked to, building backlinks and sending it higher within search engine results. Strive for timeless content and each new article you distribute will build a search engine friendly website.
You should note that high quality content plays a significant role towards building the authority of your website and leads to viral marketing through social media. People would naturally share your content with others through social media websites such as Facebook, Twitter etc. would can generate a huge amount of targeted traffic.
Get a clear understanding of what people are typing into search engines by typing the main keyword and finding content related to the keywords. It is preferable to use a keyword tool to determine ‘buyer’ keywords while starting to plan the structure of your website. Decide on your categories and then start searching for suitable keywords. Suppose you come across two keywords: “dog training” and “how to train your dog”. Search engines would not appreciate the idea if you write two separate articles for each of these two keywords. It is because the content is more or less the same and is not offering any more value to the visitors. If the visitor visits your website and finds similar content (spun or written by changing the language slightly to appear unique), he/she would leave right away. This would lead to a high bounce rate and ultimately result in lower search engine ranking.
A SEO expert on the other hand, would use both these keywords sparingly in the same article (i.e. targeting multiple keywords). As your website builds in authority, you would also get traffic from keywords you were not targeting for earlier!
These tips are only a few from what you should know about SEO. But they are so important to let you understand what SEO is and strong enough to boost your traffic and page rankings in search engines!