The most common and easiest way to recognize a brand is by its logo. At first glance, there doesn`t seem to be anything special about the logo, and yet, there`s something which intrigues you because the second time you see it, you know that you already have the image of it in your mind.
The difference between a regular logo and a great logo is the memorability aspect. Does it stick in people’s minds?
So, what makes a logo so memorable? There are, of course, some key factors which define a logo: simplicity, clear message, credibility, visual impact. All of them, combined with the power of design create the perfect recipe for a hard to forget quality logo product. The next time that potential customers see the logo they will immediately know the name of the product or business being represented.