Articles \ Web Design
August 6, 2012
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Optimizing your website for mobile is not a modernized task anymore and is more than a necessary action for any business that prefers to extend its market. This is primarily due to the rapidly increasing mobile users accessing web pages from their handheld devices. Instead of repairing and reorganizing your website each and every time you make an amendment, make sure you`re up to date with the latest mobile web design practices.

There are a few key components which applies in mobile web design. Following them will certainly help you have a more efficient mobile page for your prospects.

Test the Usability

The first thing you need to do is to test the usability of the website. You can perform this check through many ways like trying to understand the actual needs of your ultimate users, ensuring that you have chosen a minimalist layout for your mobile website. To enhance the usability of websites you can make an attempt to provide the necessary information through colors, avoiding the use of pop-ups and always allow some time for testing performance.

Responsive Design

By adopting a responsive web design, you are just improving the flexibility of your website. Responsive web pages become from static pages flexible ones, working on all browsers and devices. It fits well with tablets, smartphones and desktop computers as well. This is essential for effective web design as one size fits all and the time and energy in setting up numerous websites for different devices are put to an end.

High Resolution Images

Using high resolution images for your mobile website might spoil the surfing experience of your prospective customers. Make use of relevant and valid images with the applicable screen resolution using the appropriate height and width. You can employ fluid layouts to make the most of the space on diverse screen sizes. High resolution images can be used for iPhone 4 retina display that has a screen resolution of 640 x 960 pixels.

Simplify

Ensure that you simplify the mobile site as much as possible. Simple websites are easy to use and loads quickly on the mobile screen. Try to discard the unnecessary and bulky graphical elements, rework on your menu bars, thrust aside irrelevant or flowery images and break up the text over multiple pages from your mobile web design to ensure its improved performance and augmented traffic.

Avoid Flash

Make sure that all the functionality and information on your mobile website is in simple CSS and HTML format. Do not risk the accessibility of your site by using Flash. It’s good to avoid Flash because many mobile gadgets do not support it and you cannot expect them to have the latest version, even if it supports Flash. By using JavaScript or Flash, you are attempting to put away few of your visitors from reading the important part of your web content.

Standard Browsing

Always try to offer the best and standard browsing experience to your visitors. Stick to the essential web standards that support various browsers and operating systems. You can also give the link for your standard site on the footer and enable your visitors to come back again to the mobile version of your website.

Enriching your web design layouts with these key components will help you get the proper mobile versions for your websites which will lead to more visitors and happy clients.

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Written by

Brian Taylor is the Project Manager at Forix based in Seattle, WA. Forix specializes in building custom websites, e-commerce systems and mobile apps.